Through the years that the research for the design of the Hotel Excelsior typography lasted, we were able to collect a series of photographs and papers (literature review).  A selection is made available here for the purpose of sharing knowledge of post war political history of Puerto Rico and design history.

Merill, D (2001). Negotiating Cold War Paradise: U.S. Tourism, Economic Planning and Cultural Modernity in Twentieh-Century Puerto Rico. Diplomatic History, Vol.25, No.2

Acevedo Coll, N (1962). Henry Klumb-arquitecto. Urbe, Vol.1, San Juan, Puerto Rico.

Markel, J. (1963). El diseño industrial en Puerto Rico. Urbe, Vol.6, San Juan, Puerto Rico.

Lewkowicz, I. (1996). ¿A qué llamos historicidad? [Online] http://www.estudiolwz.com.ar/protoWeb/lwzArchGral/chr/chrHistoricidad.pdf

González Colón, J.L. (2006). Caribe China: ventana a la modernidad/ A window to Modernity. EMS Editores.

Project papers and presentations

2009Typographic Clinic, that O’Neill organized with Pablo Cosgaya, an Argentine professor from the School of Architecture, Urbanism and Design in Buenos Aires University, Argentina. LINK: PDF, Project Presentation to Clinic participants.

2009Presentation (pin-up) at Beta Local, San Juan, Puerto Rico. LINK: video [with English subtitles]

2010Conference presentation at the 4th International Conference on Typography and Visual Communication on the theme of “Lending Grace to Language”, Department of Design & Multimedia of the University of Nicosia, Cyprus. LINK: Conference Presentation [Prezi] and Video (additional link)

2012Paper co-written by O’Neill and Arthur Asseo, Typography restoration as a sign for understanding political discourse, published in Hyphen journal, Greece. LINK: PDF, Hyphen’s paper. A printed copy is available at Colección Puertorriqueña, Biblioteca José M. Lázaro, Universidad de Puerto Rico, Recinto de Río Piedras.

 

Download the Hotel Excelsior typography for free, HERE. Upload your use of the font with the hashtag #hotelexcelsiortype.

Images

[click for large images when available]

Ernie Potvin’s posters

Fair Lady Poster for the Teatro Musical De Puerto Rico. Where Potvin work both as the designer and actor. Ivan Rodriguez is  Mrs Axmayer's husband.
Fair Lady Poster for the Teatro Musical de Puerto Rico. Where Potvin work both as the designer and actor. Ivan Rodriguez is Mrs Axtmayer’s husband.

 

The Fantastik Poster for the Little Theather Of Puerto Rico.  Potvin is at top right.
The Fantastik Poster for the Little Theather of Puerto Rico. Potvin is at top right.

 

Puerto Rican posters used as references

Lorenzo Homar poster , 1966.  His use of  hand crafted letter were a source of study.
Lorenzo Homar poster , 1966. His use of hand crafted letter were a source of study.

 

Contrera 1966 poster.
Contrera 1966 poster.

 

Other Hotels contemporary of Hotel Excelsior

El Miramar Chartehouse, also near Hotel Excelsior.
El Miramar Chartehouse, also near Hotel Excelsior.

 

Hotel Conquistador, Fajardo.
Hotel Conquistador, Fajardo, Puerto Rico.

 

1960 La Concha restaurant ad travel.
1960, La Concha restaurant ad travel at Condado, Puerto Rico.

 

Hotel La Concha view of Condado and Miramar.
Hotel La Concha view of Condado’s lagoon and Miramar.

 

Hotel San Juan Ad travel.
Hotel San Juan , Isla Verde, Ad travel.

 

1050s brochure of Hotel Caribe Hilton.
1050s brochure of Hotel Caribe Hilton, Puerta de Tierra, San Juan.

 

Early 20th century hotels and bar postcards in San Juan

Early 20th century poster of Escambron Beach Club and Hotel.
Early 20th century poster of Escambron Beach Club and Hotel. Puerta de Tierra, San Juan.

 

Axmayer parent Eureka Hotel in Miramar
Axtmayer’s parent Eureka Hotel in Miramar.

 

Old Postcard of El Chevere Bar at Santuce,
El Chevere Bar at Santuce, San Juan.

 

The area of the Hotel Excelsior in the 1960s

The construction of the avenue XX, in Miramar.
The construction of the avenue Luis Muñoz Rivera, in Miramar.

 

Location of the Hotel Excelsior before it was built. Aty 801 Ave Juan Ponce De León. At left is ice cream parlo Taste Freeze at center the house is no longer existerd, is now the entrance of the apartment buildin Excelsior, and at right is the still Benita House, designed by Nechodoma.
Location of the Hotel Excelsior before it was built. at 801 Ave Juan Ponce De León. At left is ice cream parlor Taste Freeze (where the now Marriot Courtyard is located). The house in the center picture no longer exists, and is now the entrance of the apartment building Excelsior Tower. The picture in the right shows the still existing, Benitez House (now an Ad agency), designed by architect Antonín Nechodoma. Hotel Excelsior was sold to local investors in 2001 who chose the Marriot Hotel chain to handle the administration of the hotel.

 

Brochure

Brochure of Hotel Excelsior (xerox copy)
Brochure of Hotel Excelsior (1960s) (xerox copy)

 

Another page in the same brochure (xerox coy) that we used to see Potvin lettering. From the 11 logo and this brochure the whole typeface of Hotel Excelsior was built.
Another page in the same brochure (photocopy) that we used as reference to see Potvin’s lettering. From the 11 logo and this brochure the whole typeface of Hotel Excelsior was articulated and interpreted. For example we decided to use artist’s Lorenzo Homar Ch rather than Potvin Ch in the badge illustration. Although both lettering have Celtic references. In this illustration one can appreciate the modernism discourse, the old and the new. city.
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